At Upstox, we’ve always been committed to providing you with cost-effective, transparent trading solutions. We understand that changes can lead to questions, and we’re here to address them openly. While you may have noticed updates to our pricing structure, it’s important to clarify: this is not a price increase but a move to standardise and simplify our pricing plans.
What Is Changing?
A broker typically earns revenue through brokerage charges and other ancillary services. Over the years, we’ve worked hard to simplify and make trading more accessible for you, including offering zero AMC (annual maintenance charge) to many of our customers. Here, fees were incurred only when trades were executed. To ensure fairness and consistency, we are aligning all customers to this plan, giving everyone the same cost-efficient experience. With this pay-as-you-trade structure, you have complete control over your expenses, eliminating unused fees.
How This Pricing Update Benefits You
- Cost Efficiency: Zero AMC ensures you only pay for executed trades. So, there are no hidden or recurring fees.
- Consistency: A standardised plan creates a level playing field, giving all customers access to the same simple and fair structure.
- Avoiding Confusion: AMC deductions often lead to questions about unknown charges or accounts going negative. This simplified model eliminates such uncertainties, ensuring clarity in your account activity.
- Value-Driven: As the famous saying goes, “Price is what you pay, value is what you get.” At Upstox, you’re not just trading; you’re accessing a platform designed with advanced features, robust availability, and cutting-edge data to help you make the best trading decisions possible. (Pssst: Have you checked out our latest TBT engine yet?)
Transition Details
To make this transition as smooth as possible, here’s how the changes will roll out:
Zero AMC for Transitioned Accounts
Effective November 28, 2024, all the remaining transitioned accounts will be migrated into a pay-as-you-trade model.
Existing Customers
- If you are already on the zero AMC model, there is no change for you.
- If you are currently on an AMC plan, the zero AMC model will be applied to you in phases, which started from November 18, 2024.
What’s Not Changing?
While we are standardising a pay-as-you-trade structure, other key aspects of your trading experience remain the same:
- IPOs remain commission free
- Mutual Funds remain commission free
- All other charges remain unchanged
Why This Change?
This change aligns well with the broader shifts in the trading ecosystem. In light of recent updates in trading norms, such as adjustments in derivative contract sizes and margin requirements, we are streamlining our pricing model to keep things simple, effective, and aligned with these industry advancements. This change will also give you access to our advanced platform features, including the new TBT Engine, designed to support smarter trading decisions.
Got questions? We’re here to help. Share your thoughts in the comments below, and let’s keep the conversation going.