What is the logic of flashing a year-old feature 10s time every day in What's New section?

Why you guys un-necessarily keep highlighting “what’s new” 10s of the time all day while no actual new feature?

The person who implemented this either has no common sense about what “what’s new” actually means or it is being done deliberately.

whatever is the reason, it is too distracting, irritating and ridiculous.

non stop non sense notification still continue. why @Upstox ?