DOMS Industries Limited IPO is now live on Upstox!

Incorporated in 2006, DOMS Industries designs, develops, manufactures and sells a wide range of stationery and art products. As per reports, it is India’s second-largest player in the branded ‘stationery and art’ products market, with a market share of nearly 12% by value as of FY23. The company markets its products through its flagship brand ‘DOMS’ and other sub-brands, including ‘C3’, ‘Amariz’, and ‘Fixyfix’.

The company offers its products under seven categories, (i) scholastic stationery; (ii) scholastic art material; (iii) paper stationery; (iv) kits and combos; (v) office supplies; (vi) hobby and craft; and (vii) fine art products. Scholastic stationery and art material category contributed nearly 70% of total revenue in FY23.

These products are manufactured through company-owned manufacturing facilities located in Umbergaon, Gujarat and Bari Brahma, in Jammu and Kashmir. These products are distributed across pan-India through general and modern trade channels. Company also has a well established distribution network across 45 countries.

In the domestic market, the company has a network of over 120 super-stockists, 4,000+ distributors and a sales team of 500 personnel. They cover more than 1,20,000 retail touch points over 3,500 cities and towns.

The company has an exclusive tie-up with FILA, a listed Italian multinational supplier of various ‘art materials’ and ‘stationery products.’ It acts as a distributor and marketer for all categories of products, under their name and trademark, in India, Nepal, Bhutan, Sri Lanka, Bangladesh, Myanmar, and Maldives.

Between FY21 and FY23, it has seen a CAGR rise of 44% in its revenue from operations. It has also witnessed an EBITDA margin of 7%, 10% and 15% in FY21, FY22 and FY23, respectively. Moreover, the Indian stationery and art materials market is expected to grow at a CAGR of ~13% between FY23 and FY28 to reach a market value of ₹71,600 crore, which could benefit the company.

And now, DOMS Industries Limited is coming out with its initial public offer (IPO). The IPO will be an offer for sale as well as a fresh issue. The money raised through the fresh issue will be utilised to partly finance the cost of establishing a new manufacturing facility to expand its production capabilities and for general corporate purposes. Its shares will be listed on the NSE and the BSE.

Here are key details about the DOMS Industries IPO:

Company Name — DOMS Industries Limited
Company Type — Private
Company Established — 2006
IPO Open Date —13th December 2023
IPO Close Date — 15th December 2023
IPO Allotment Status —18th December 2023
Credit of Shares to Demat — 19th December 2023
IPO Listing Date — 20th December 2023
IPO Face Value — ₹10 per share
IPO Lot size — 18 shares
IPO Issue Size — Approx ₹1,200 crore
IPO Listed at — NSE, BSE
IPO Price — ₹750 – ₹790 per share


  • Fastest-growing stationery and art material products company in India in terms of revenue over the period of FY20 to FY23.
  • Diverse price range and product category including 3,800 SKUs (Stock keeping units) as of 30 September 2023.
  • Strong brand recall and recognition by being awarded “The Economic Times Promising Brands 2021” and “India’s No. 1 Brand Award 2017”.
  • Robust and fully integrated manufacturing infrastructure, including procurement of raw materials, moulding, assembling, integration of subassemblies into finished products, quality control and testing of finished products.
  • The company operates 13 manufacturing facilities across Umbergaon, Gujarat, with an annual installed capacity of 4,734 million units as of 31 March 2023.
  • Multi-channel distribution network comprising general trade through stockists, distributors, wholesaler, retailer; modern trade through supermarkets, hypermarkets, mini markets, cash and carry stores, and e-commerce platforms; and large corporates, institutions, and other companies.
  • Strategic partnership with F.I.L.A. enabling access to global markets and product know-how.

Risks and threats

  • DOMS Industries operates in a fragmented industry with low barriers to entry.
  • Derives a significant portion of its sales from wooden pencils, accounting for 31% of gross product sales in FY23. Hence, any decline in sales or supply chain issues could adversely affect the company’s business.
  • Faces competition from unorganised and organised players like BIC Cello, Flair Writing Industries, Hindustan Pencils, Kokuyo Camlin and other domestic players.
  • Incurred a loss of ₹6.02 crore in FY21.
  • Has experienced negative cash flows from investing activities consecutively in the last three years.
  • Total borrowings amount to ₹152 crore as of 31 October 2023.

You can now apply for the DOMS Industries IPO. Click here to apply .